7 Web Content Writing Rules Everyone Should Know

Web content writing has its own challenges. Good writing skills alone will not make you a good web content writer. Along with good content writing skills, one should also have reasonably good SEO backing. For those who are planning to venture into web content writing, here are seven important rules.
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#1 Write for the audience not just for the search engines

Most often beginners in their enthusiasm to make the content search engine friendly totally forget about the audience for whom they are writing. Google, the search giant continually emphasizes that you should write for the audience and not for the search engines. This does not mean that you should completely ignore the SEO basics such as incorporation of keywords and proper positioning of the keywords, etc. Whatever you are doing do it tactfully keeping the audience in mind. Keyword stuffing is an absolute no-no.

#2 Understand your audience

If you are going to write for the audience, obviously you first need to understand them and this should be a no-brainer. Yes, before you set out to write anything, make sure that you understand the audience that you targeting. You need to take into account factors such as the age group, geographic territory, gender, etc., to get started with. Your writing style and your vocabulary should connect with the audience.

#3 Understand the competition

The content that you post in your website virtually plays the role of a sales person and it has to sell your products, services, cause or the brand that you are trying to promote. When we say competition, we need to take into account two types of competition:

·         Search engine competition – Here you will be concerned about getting good traffic to your website. You deal with this factor by using industry’s best practices on creating search engine friendly content. This of course has to be handled without forgetting Rule #1.

·         Niche industry related competition – Here your task is to impress the visitors that you have managed to attract to your website. Tell your visitors how you are different from the hundreds of other competitors that are just a single click away.

#4 Keep it succinct

Internet users are the most impatient lot (no offense intended). Internet users have too many distractions and hence have a very short span of attention. You need to keep things short, including your sentences. Bulleted lists work the best if you want to get something across to your audience quickly.

#5 Never churn out off-hand statistics

Just to support your point do not present any off-hand statistics because today, readers can verify the authenticity of your statistics in just minutes. Any inauthentic data that you present will only act against your credibility, something that you could not possibly afford to risk especially when you are trying to fight stiff online competition.

#6 Challenge the readers to act immediately

Make sure to craft strong call to actions. The challenge here is that you have just one chance, if you fail to make your audience act immediately, then you are likely to lose them forever. Therefore, powerful call to actions should be an integral part of your web content. 

#7 Never upload anything before proofreading

Make sure that you have a proofreading checklist and some of the key factors to be included in your checklist include:

• Spelling mistakes
• Typographical errors
• Grammatical issues
• Redundancy of ideas

If you are just getting started with web content writing, give yourself enough time to learn the nuances of web content writing. Abiding by the above rules will take you long way in terms of making you a successful web content writer.

Doorway Pages Google Update Do Not Let Your Blog Suffer Penalty

Doorway Pages Google Update Do Not Let Your Blog Suffer Penalty

Google has very clearly stated in its post on Monday, March 16, 2015, that it will be making adjustments to its ranking algorithm targeting doorway pages. According to the post, doorway pages are those landing pages that add no real value to the web and pages that affect the user experience as they are created solely for the purpose of directing the visitors to a specific page, product or service. This update when it happens will affect not only the websites but also the blogs that fall under this category.

Here is the excerpt taken from Google’s post on doorway pages for your quick reference:

[Source: http://googlewebmastercentral.blogspot.in/2015/03/an-update-on-doorway-pages.html]

“Sites with large and well-established doorway campaigns might see a broad impact from this change.

To help webmasters better understand our guidelines, we've added clarifying examples and freshened our definition of doorway pages in our Quality Guidelines.

Here are questions to ask of pages that could be seen as doorway pages:

Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?

Are the pages intended to rank on generic terms yet the content presented on the page is very specific?

Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?

Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?

Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?”

Just make sure that your blog does not suffer door way pages penalty.

Quick Tips For Choosing The Best Time To Blog - When To Blog?

Quick Tips For Choosing The Best Time To Blog - When To Blog?

In one of my earlier posts, I was talking about the power of consistency in blogging and how you can build a powerful blog by blogging regularly. One of the questions that you are likely to have as a blogger that is just starting:

“What is the best time to blog and will my choice of time have any influence or effect on my consistency in blogging?”

Yes of course, creating a powerful blog needs consistency and to be consistent you need to be disciplined. If you lack discipline, you cannot expect your blog to go no where. One of the factors that will help you maintain consistency in blogging is to select a specific time of the day or night for creating your blog posts. This will increase your chances of creating regular blog posts.

Now, if you have to ask whether morning or noon or night which is the best time to blog, then there is no such thing as best time to blog. All times are good times when it comes to blogging as long as you are creating useful posts for your readers. When you are deciding the right time for blogging it is important to review your daily schedule and find a time pocket during which you are least likely to be disturbed. This as you can guess will vary from person to person.

If you can wake up an hour early daily for your blogging activities, it will be one of the best choices because, this way you will not be taking away time from any of the other daily activities. Your other activities also will not suffer due to your new found blogging interest. This will go a long way in helping your remain consistent with your blogging efforts.