Doorway Pages Google Update Do Not Let Your Blog
Suffer Penalty
Google has very
clearly stated in its post on Monday, March 16, 2015, that it will be
making adjustments to its ranking algorithm targeting doorway pages. According to
the post, doorway pages are those landing pages that add no real value to the
web and pages that affect the user experience as they are created solely for
the purpose of directing the visitors to a specific page, product or service. This
update when it happens will affect not only the websites but also the blogs
that fall under this category.
Here is the excerpt
taken from Google’s post on doorway pages for your quick reference:
[Source: http://googlewebmastercentral.blogspot.in/2015/03/an-update-on-doorway-pages.html]
“Sites with large and well-established
doorway campaigns might see a broad impact from this change.
To help webmasters better understand our guidelines,
we've added clarifying examples and freshened our definition of doorway pages in
our Quality Guidelines.
Here are questions to ask of pages that could be seen
as doorway pages:
Is the purpose to optimize for search engines and
funnel visitors into the actual usable or relevant portion of your site, or are
they an integral part of your site’s user experience?
Are the pages intended to rank on generic terms yet
the content presented on the page is very specific?
Do the pages duplicate useful aggregations of items
(locations, products, etc.) that already exist on the site for the purpose of
capturing more search traffic?
Are these pages made solely for drawing affiliate
traffic and sending users along without creating unique value in content or
functionality?
Do these pages exist as an “island?” Are they
difficult or impossible to navigate to from other parts of your site? Are links
to such pages from other pages within the site or network of sites created just
for search engines?”
Just make sure
that your blog does not suffer door way pages penalty.
