Web content writing has its own challenges. Good
writing skills alone will not make you a good web content writer. Along with
good content writing skills, one should also have reasonably good SEO backing. For
those who are planning to venture into web content writing, here are seven important
rules.
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#1 Write for the
audience not just for the search engines
Most often beginners in their enthusiasm to make
the content search engine friendly totally forget about the audience for whom
they are writing. Google, the search giant continually emphasizes that you
should write for the audience and not for the search engines. This does not
mean that you should completely ignore the SEO basics such as incorporation of
keywords and proper positioning of the keywords, etc. Whatever you are doing do
it tactfully keeping the audience in mind. Keyword stuffing is an absolute
no-no.
#2 Understand your
audience
If you are going to write for the audience,
obviously you first need to understand them and this should be a no-brainer.
Yes, before you set out to write anything, make sure that you understand the
audience that you targeting. You need to take into account factors such as the
age group, geographic territory, gender, etc., to get started with. Your writing
style and your vocabulary should connect with the audience.
#3 Understand the
competition
The content that you post in your website
virtually plays the role of a sales person and it has to sell your products,
services, cause or the brand that you are trying to promote. When we say competition,
we need to take into account two types of competition:
·
Search
engine competition – Here you will be concerned about getting good traffic to
your website. You deal with this factor by using industry’s best practices on
creating search engine friendly content. This of course has to be handled
without forgetting Rule #1.
·
Niche
industry related competition – Here your task is to impress the visitors that
you have managed to attract to your website. Tell your visitors how you are
different from the hundreds of other competitors that are just a single click
away.
#4 Keep it succinct
Internet users are the most impatient lot (no
offense intended). Internet users have too many distractions and hence have a
very short span of attention. You need to keep things short, including your
sentences. Bulleted lists work the best if you want to get something across to
your audience quickly.
#5 Never churn out
off-hand statistics
Just to support your point do not present any
off-hand statistics because today, readers can verify the authenticity of your
statistics in just minutes. Any inauthentic data that you present will only act
against your credibility, something that you could not possibly afford to risk
especially when you are trying to fight stiff online competition.
#6 Challenge the
readers to act immediately
Make sure to craft strong call to actions. The
challenge here is that you have just one chance, if you fail to make your
audience act immediately, then you are likely to lose them forever. Therefore,
powerful call to actions should be an integral part of your web content.
#7 Never upload
anything before proofreading
Make sure that you have a proofreading checklist
and some of the key factors to be included in your checklist include:
- Spelling mistakes
- Typographical errors
- Grammatical issues
- Redundancy of ideas
If you are just getting started with web content
writing, give yourself enough time to learn the nuances of web content writing.
Abiding by the above rules will take you long way in terms of making you a
successful web content writer.
