3 Goals Of Blog Post Titles - How To Create Titles That Work

3 Goals Of Blog Post Titles - How To Create Titles That Work

Do you know that 90% of the blog readers click on your blog listed in the search results only if they find the title appealing to them?

Human minds have such a great weakness for titles and that is why successful authors spend a lot of time in creating exceptional titles for their blogs. Even if you are going to publish your blog post in a rush, I insist that you spend considerable amount of time in creating blog post titles that achieve the following three most important goals. By the way, do your blog titles have any goals to meet? Set goals for your blog titles, yes then you will see how your creativity in writing outstanding blog titles improves within a short time.

1^st Goal – SEO – Your first goal is to be found on the internet when people are searching for information relating to topics that are relevant to your blog. Don’t you think so?

What fun could there be if your blog post remains a secret that is yet to be found? Don’t you want your blog to be found and your blog articles become a great buzz in your niche market? Of course, you do and that is why you are reading this article right now. So what will make your blog to be found easily by your target audience? It is SEO, if you want your blog articles to be easily accessible to your target audience, you will need to make not only the blog articles search engine friendly but also the titles of the articles search engine friendly and in particular Google friendly. The next question is how do you make your blog article titles Google friendly? For this, you should first know Google’s goals. Yes, what are the goals of this search giant? What’s in it for Google to list your blog article in the top ten? Very often people including SEOs and search engine marketing experts fail to realize the importance of “What’s in it for me?” factor for Google. Every search engine including Google is a business organization with its own set of business goals. The whole SEO game is about helping the search engines meet these goals. One of the goals of Google is to serve the best and the most accurate results for its users. Here again the search engine is dependent on you. Only when you tell Google what your blog post is about, it will be able to serve its users. If your blog article is about selling flowers online but your blog article title is going to be “How to spray paint your car in 30 minutes” then you are going to confuse your readers as well as Google completely. So Google would not like to take chances with your blog article.

So pay attention to the three important SEO rules in creating your blog title:

The first SEO rule for creating your blog title

Create titles that are an accurate reflection of the article content.

The second SEO rule for creating your blog title

Include the most important keyword in your title. These keywords should be words, terms or phrases that your internet users will be using to make their searches.

The Third SEO rule for creating your blog title

Let your blog article title not exceed 60 characters. This is a safe character count when it comes to blog article titles. Why is this so? When your blog article is listed if the title is too long it will be truncated and the internet users will not get the complete picture, which will leave them guessing. It has been observed that the readers are more likely to click on titles that appear complete and meaningful in the search results when compared to titles that are not complete or titles that are not meaningful. Search engines have their own limits on the number of characters that they display as the listing title when they are listing your blog article or blogs. So titles that are contained within 60 characters make a safer bet.

2^nd Goal – Usefulness & Hence Clickable

The next important goal that your blog post title has is to tell your readers that the blog post will be useful to them. Here again, the what’s in it for me factor plays an important role. Only when the user sees clues or hints that your blog post will be useful to them, they will click on the listing. Unless your titles are going to convey this message loud and clear to your readers, it is not going to work. Here are some title ideas that will get you started:

“How to select your hosting company?”

“Wedding planning is easier than you think –Top Tips”

“3 things you should know while hiring your Houston plumber”

Each of the titles above is clearly conveying to the readers how the reader will benefit or what the reader will achieve after reading the article. The titles also meet the SEO rules. The titles are less than 60 characters, they include the top keywords in the above cases, hosting company, wedding planning and Houston plumber respectively. You just need to put in a little bit of thinking into your blog title creation. Titles that are catchy but with no SEO value will jeopardize your blog’s online visibility.

3^rd Goal – Shareable – The Social Media Generation Need

We are a social media generation. In particular, those who are born after 1990 exhibit very strong traits of the social media generation. One of the typical traits of this social media generation is that they do tailor their lifestyle based on what will bring them the highest likes and shares in social media sites like Facebook. So if you want your blog posts and blog in general to be popular among this generation, you will need to feed them with posts that will meet this goal. Are your blog posts shareable or if your readers share, will the posts fetch them likes and shares? If not, then you might want to rethink your titles. You will have to use your positioning skills too here because each product or service will be targeting people with specific needs or interests so the titles should cater to those needs and preferences of that specific target group and make them shareable. In other words, you are playing within very tight boundaries. However, it is good as long as you know your boundaries. It will be a problem when you do not know the boundaries within which you are supposed to be playing.

So go ahead and create winning titles for your blog articles based on the above principles and see your traffic rate increase gradually. Never forget the power of consistency when you are working on improving your blog traffic.